Employers value colleges’ efforts to address hiring needs using quality facilities and programs Employers engage with colleges in many ways, ranging from advisory to strategic Employers appreciate when colleges come to their locations and respect their time Employers want industry-savvy college staff to reach out to them Employers want to engage with the college before education and training programs are fully developed Long-term relationships may ebb and flow, but multiple points of contact help maintain connections between college and employer Employer investment in a college’s programs is an investment in an ongoing relationship